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Why Custom Pouches Are The Most Versatile Packaging Option

Updated: Dec 12, 2023

Flexible packaging has emerged and evolved over the past few decades into a position of being the package type of choice used in as many as 4 out of every 10 packaging opportunities. In the past, rigid types of packaging dominated the market in forms such as expanded polystyrene foam, cans, bottles and cardboard. Plastic packaging then began to make inroads, utilizing constructions made from polyethylene, polypropylene and multilayer barrier bags. Today, one of the largest emerging packaging product categories is pouches. Pouches represent a useful form and function while delivering convenience and incorporating features that consumers have come to like.  The advances in the technology used to produce and laminate the various substrates used to build a custom flexible pouch have facilitated advances in shelf life and how long our food stays fresh after the package is opened. The products in the marketplace have not changed, however, their utility has been significantly improved due to the mod