Pet owners care a lot about the health, well-being, and happiness of their pets, as they should! That level of care, along with a wider selection of items coming to the market, has resulted in a surge in consumer spending when it comes to pet-related products, including pet food.
Pet owners spent about $45 billion on their pets in 2010. Just a decade later, in 2020, this ballooned to $95.7 billion! If this trend continues at the same rate over the next decade, we could be looking at a market worth nearly $200 billion by 2030.
So, how can your pet food and treats stand out in a crowded market? Much of your product’s value relies on shelf appeal and the first impression your pet food or treats will make on a shopper when they walk past them in the store or browse products online. We’ll discuss a few trends in pet product packaging, and how you can stand out from your competitors by trusting LPS Industries, a premier custom flexible packaging bag supplier.
Flexible Packaging Is on The Rise for Pet Products
Flexible packaging using paper and/or plastic bags is on the rise for many pet products. Flexible packaging is durable, yet does not add bulk, and it’s easy to print on the exterior of the package to advertise the unique benefits of each product. Flexible packaging is particularly popular as single-serve packaging for pet treats – which ensures the treats stay fresh and shelf-stable until they’re fed to an animal.
Functionality Is Important, too – Flexible Resealable Bags Are King
Flexible and resealable bags offer superior aroma protection and help keep pet food and treats fresh for a longer period of time. It’s also more difficult for a pet to gain access to the bag if it’s resealable – for example, a dog can’t knock over the bag and eat the food that falls out if it can be sealed with a zipper closure.
Your Package Needs to Discuss Health Benefits & Ingredients
One of the biggest reasons for the rise in pet spending is that pet owners are willing to shell out more money for food and treats that contain high-quality, healthy ingredients for dogs and cats. In a survey, 72% of U.S. dog owners and 67% of cat owners agreed that “high-quality pet foods are effective in preventive health care.” This report further states that 61% of U.S. pet owners are willing to spend more money on food that meets their pet’s specific dietary and health needs. By placing information about the pet food’s ingredients, health benefits, and nutritional information front-and-center on pet food packaging, manufacturers of pet food and treats can more clearly advertise their value compared to competitors and generate in more sales from customers who are willing to spend more money.
Contact LPS Industries for Flexible Pet Food and Snack Packaging to Get Started Today
At LPS Industries, we have decades of industry experience creating packaging for all types of products, including the pet food industry. If you need a reliable supplier for flexible packaging, we’re here to help. We offer a full range of solutions for pet product packaging, including food and treats. You can trust our ISO-certified facility to produce packaging that’s durable, attractive, and convenient for your customers.
Contact us online or give us a call at 1-800-275-4577 to discuss your product and your unique needs with one of our team members, and see why LPS Industries is the go-to supplier for flexible pet food and treat packaging.