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LPS Industries Highlights Top Trends in Flexible Packaging Graphics

LPS Industries, a leader in flexible packaging solutions, recently identified several key design trends following a broad review of the latest developments in flexible packaging technology, equipment, and design. LPS considered a number of factors, including customer requirements, creative influences, consumer behavior, and advancements in packaging to arrive at four contemporary design trends as seen from a manufacturer’s perspective.

“Printing options for flexible packaging are virtually limitless,” commented Domenick Pasqualone, Vice President of Sales at LPS. “Package designers are continually pushing the limits of creativity, and generating amazing ideas to make brands stand out from their competition. However, for the brand owner to realize the best results, it’s vital to work with a partner who has the talent, expertise and capabilities to produce a package that fully brings that creativity to life.”

The All-Natural Look

The ever-growing universe of natural and organic consumer products continues to drive the industry to introduce packaging and printing techniques that emphasize the messages of quality and freshness. From food and beverage to beauty and personal care, and even in pet products, positive consumer attitudes toward pure, natural ingredients and formulations resonate when a package’s artwork features matte finishes, earth tones, and more understated color palettes.

As an example, companies that market organic foods in stand up pouches that are looking for a more natural appearance to their packaging are designing packages with matte finishes. With the proper preparation and choice of color and pattern, products that cannot be packaged in paper because they require barrier protection can be packaged in laminates printed to closely resemble the surface of a brown paper bag, parchment, linen or any other natural texture.

Achieving a natural finish on flexible packaging often represents only part of the challenge for some consumer brands, especially when they also require a window to show product contents. “We’re able to achieve this look very easily, while matching all of the subtle textures and effects from the original artwork,” explains Pasqualone. “The result is really the best of both worlds for organic brands: a natural looking exterior texture with a transparent window to showcase the wholesome products inside.”

Vivid, Striking Visuals

In the highly competitive battle for buyer attention, the infusion of heightened visual impact in flexible packaging is being used aggressively to enhance point-of-sale appeal and communicate high-quality. Today, this is especially true for the growing universe of store brands as they routinely appear adjacent to – or above – their name brand counterparts.

On larger packages, photographic and highly detailed illustrative images are being printed edge-to-edge to achieve extreme visual impact. On smaller packaging, where space is a premium, precise visuals are being used to generate product appeal, while leaving sufficient area for brand identification, promotional messages and ingredient listings.

Advancements in high-definition (HD) flexographic printing are directly supporting this trend. Gravure printing has been considered the standard to feature