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Are Custom Flat Pouches The Right Packaging Solution For Your Product?

Updated: Dec 12, 2023

Custom flat pouch packaging, as its name states, differ from stand-up pouches because the package is literally flat and cannot stand up on a shelf. The ability to stand requires the addition of a gusset, an extra piece of material that is inserted horizontally on the bottom of the bag creating a platform when the bag is expanded by being filled with product. While stand-up pouches have many benefits, not every product needs to be or even should be packaged in a stand-up pouch. Flat pouches provide other benefits and drive towards different markets, different products and different protective requirements of the product being packaged. The following are examples of some of those applications and benefits.