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Five Signs It’s Time To Transition From Labels To Printed Pouches

When launching a new brand in custom flexible packaging – food or other consumer packaged goods – it is not uncommon for small brand owners to use a pressure-sensitive label on a stock bag or pouch for package graphics and product information.

As the brand grows and volume increases, a tipping point occurs when the labeling of stock pouches is no longer a viable decorating and product information vehicle. Savvy brand owners aspire to package their product in a printed pouch but the signs that point to the time being right aren’t always clear. Small companies, always mindful of their expenses, find this key decision point i